A Brand & Digital Consultant
Born & Raised In London, UK

I care about making work a business can genuinely use. That starts with taking an interest in the people it's for and being willing to question the brief when something doesn't quite add up. The aim is to find the right direction, then carry it through with enough care to make it last.

Before design, I studied Molecular Medicine. It was an unlikely route into the creative industry, but the habit of asking why something works has stayed with me. I enjoy the visual side of design. I'm equally interested in the thinking that gives it purpose.