Digital
Make the website earn its place.
A website has to help people move through the offer and make decisions with confidence. Behind that experience, the build needs to give the business a reliable platform to work from.
I design and develop both sides together, carrying the creative direction through to the final build.
Your website should keep up with your business.
When the offer changes and the website does not, the gap becomes visible quickly. Friction in the experience can weaken confidence at the exact point someone is deciding whether to take the next step.
Designed around the role it needs to play.
The work can cover a new website or a focused redesign, with custom development and content management included where they add value. The technical approach follows the requirements of the project.
What should the website make easier?
That question keeps the work grounded. I look at what people are trying to do and where the current experience gets in the way. The site also has to work for the business once it goes live.
Discover
- Website objectives
- Existing website review
- Audience and content research
- Information architecture
I establish the role the website needs to play and where the current experience is falling short. That gives the structure something concrete to solve before visual design begins.
Design
- Wireframes and page layouts
- Website design
- Interactive prototypes
- Responsive design
The structure is developed around content and key user journeys. From there, the visual direction and interactions are shaped into a responsive experience that feels deliberate across devices.
Develop
- Front-end development
- Content management integration
- Responsive implementation
- Performance and accessibility testing
The approved design is built into a custom front end, with performance and accessibility considered throughout. Content management is added where the business needs direct control over updates.
Deliver
- Website deployment
- Final testing
- Client training and handover
- Hosting and ongoing support
Before launch, the site is tested across the agreed devices and key interactions. Handover covers day-to-day use, with hosting and ongoing support available where required.
Give the business a website it can rely on.
If the current site is creating friction or no longer reflects where the business is heading, we can start with the problem it needs to solve.