Beauty packaging often carries much of the product's perceived value. Asking someone to keep the same container changes that relationship, so Still needed a reusable format that remained desirable over time while keeping the refill process easy to follow.

Soft neutrals and spacious layouts give the products a quieter presence, supported by close-up imagery and misty Icelandic landscapes. The wordmark combines serif details with a clean structure, while proposed rPET pump bottles are paired with refill pouches using consistent labelling. Refill stations and a mail-back service were explored as possible extensions of the system and remain conceptual.

The concept brings the reusable bottle and refill format into one coherent beauty system. Consistent labelling supports product matching, while the wider service ideas show how the experience could extend beyond the initial purchase.

Self-initiated

• Braaands - Brand Of The Day
• Contra - Honourable Feature