The club was imagined as a place where regular play could build a sense of belonging. Its identity needed enough presence to feel part of city life while still feeling rooted in the sport itself.

The court became the starting point: an open space filled by the people playing on it. That led to the idea Fill the Space. An early uppercase wordmark felt static, so the L was redrawn around the movement of a serve. The letterforms then informed graphics for padel balls, while oversized type and deep blue surfaces gave the proposed club environment a stronger visual presence.

The modified lettering gives BLNK a visual language tied directly to the game. Across the court environment and club merchandise, the system explores how the identity could become part of the experience itself.

Self-initiated

• Braaands - Brand Of The Day
• Contra - Honourable Feature