Broken links and inactive buttons were creating friction across the website, while the enquiry form was unreliable. Outdated information also made the product range harder to navigate, leaving the digital experience behind the ambitions of the business.

The project began with a website audit and analytics review to identify where the experience was failing. Competitor research showed a category dominated by similar navy-heavy websites, creating room for DIBA to take a different visual direction. The site was then restructured around product discovery, with clearer specifications and a direct route to enquiry. The existing logo and copy were refined alongside the redesign.

The new website gives buyers a clearer route through the rice range and a more reliable way to contact the sales team. After launch, DIBA secured funding for expansion, with director Aram Alambeigi stating that the work helped improve the company's presentation and contributed to attracting investors.

DIBA Foods