Every line-up brought different performers and a different atmosphere. The campaign system had to give each artist enough presence without losing the thread between events, while still leaving room for the seasonal shift from April into June.

The performers became the focus of each poster, grouped into a shared composition so no single artist dominated the line-up. A consistent title treatment linked the campaigns, while colour gave each event its own atmosphere. Cooler blues shaped April and warmer reds carried June, creating variation without rebuilding the visual system from scratch.

The two campaigns established a visual direction that could adapt to changing line-ups. Social engagement also increased against the previous three event posts.

• +85% average interactions per post
• +107% average shares per post
• +76% average likes per post

Compared with the previous three event posts.

Rhyme Room ENT