Prebiotic soda sits beside familiar soft drinks while carrying an additional wellness proposition. Oh Belly needed to explain the product without letting functional messaging dominate the experience. A strong character could attract attention, but the packaging still had to keep flavour and product information easy to find.

The name suggested a rounded character with an open smile, linking the visual idea back to the belly without turning the pack into a health lecture. Each flavour changes the character's colour, while the white can keeps the system spacious. Pointing arms guide attention towards the flavour name and key information, and the character extends easily into boxes and promotional material.

The character gives the range an immediate focal point while colour separates each flavour. Because the same visual device can move beyond the can, the concept has room to extend into future packaging and campaign work.

Self-initiated

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