Women's supplements often sit between clinical language and softer wellness styling. Olura needed a direction with more movement, while keeping the range easy to navigate. The system also had to adapt across tubs and sachets without making each format feel like a separate product family.

The curved O takes its cue from the changing rhythms of the body and becomes the main graphic device across the range. Repetition at different scales creates movement, while colour separates individual formulas. The layout was designed to adapt from tubs to sachets without losing its structure, and the photography shifts between training and recovery to place the products within a broader daily routine.

The curved O gives products of different sizes a shared visual language, while colour helps separate the formulas. The result is a proposed system that can stretch across a wider range without losing its structure.

Self-initiated

• Contra - Honourable Feature