Street food often has only a few seconds to make an impression. Poco A Poco needed to spark curiosity and give newcomers a way into the food. At the same time, the identity had to treat Barlovento as a specific cultural reference instead of a generic shorthand for Venezuela.

The name means “little by little”, while bocado a bocado brings the idea back to eating. Research into San José de Barlovento informed the cultural starting point. An original three-headed jaguar was developed around ideas of origin and adaptation, with the centre representing community. Simplified linework keeps the mark legible, while an open-mouth version creates a frame for food photography.

The mark gives the truck and takeaway packaging a strong shared device, while the photography creates a more immediate entry point into the food. Together, they give the concept a specific visual identity rooted in place.

Self-initiated

• Contra - Honourable Feature